This Guide Reveals How Writers Can Utilize Cognitive Storytelling Strategies To Craft Stories That Ignite Readersbrains And Captivate Them Through Each Plot Element.imagine Knowing What The Brain Craves From Every Tale It Encounters, What Fuels The Success Of Any Great Story, And What Keeps Readers Transfixed. Wired For Story Reveals These Cognitive Secretsand Its A Game-changer For Anyone Who Has Ever Set Pen To Paper.the Vast Majority Of Writing Advice Focuses On Writing Well As If It Were The Same As Telling A Great Story. This Is Exactly Where Many Aspiring Writers Failthey Strive For Beautiful Metaphors, Authentic Dialogue, And Interesting Characters, Losing Sight Of The One Thing That Every Engaging Story Must Do: Ignite The Brains Hardwired Desire To Learn What Happens Next.