What Great Brands Do - Denise Lee Yohn

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What Great Brands Do - Denise Lee Yohn

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What Great Brands Do - Denise Lee Yohn
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What Great Brands Do - Denise Lee Yohn

Discover Proven Strategies For Building Powerful, World-class Brands Its Tempting To Believe That Brands Like Apple, Nike, And Zappos Achieved Their Iconic Statuses Because Of Serendipity, An Unattainable Magic Formula, Or Even The Genius Of A Single Visionary Leader.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardcover
  • Language: English
  • Publication Date: 2013-12-27
  • Publisher / Label: John Wiley & Sons
  • Author: Denise Lee Yohn
  • Number of Pages: 274
  • Fruugo ID: 8131806-17439654
  • ISBN: 9781118611258
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