Library And Information Professionals Increasingly Need To Create, Manage, And Monitor A Wide Range Of Online Content, From A Library's Social Media Account And Web Sites To The New And Traditional Research Outputs That Funders Expect To Be Made Available Openly Online. It Is Important That They Understand The New Opportunities That Web Metrics Provide For Measuring The Impact Of An Individual Or An Organisation's Content. This Book Provides An Up-to-date Introduction To A Wide Range Of Web Metrics, With Practical Examples Of How They Can Be Best Put To Use.the Book Will Begin With A Wider Discussion On The Role Of Metrics, And How Web Metrics Overlap With Associated Concepts With A Longer Library And Information Science History Such As Scientometrics And Bibliometrics.