Understanding Marketing by Celia Phillips Paperback Book

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Understanding Marketing by Celia Phillips Paperback Book

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Understanding Marketing by Celia Phillips Paperback Book

Understanding Marketing by Celia Phillips Paperback Book

  • Brand: Unbranded
Price: $64.00
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$64.00
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Description

Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2000-29-02
  • Publisher / Label: John Wiley & Sons
  • Author: Celia Phillips
  • Number of Pages: 236
  • Fruugo ID: 30290655-714564084
  • ISBN: 9780471860938

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