Since the 1930s the Walt Disney Company has produced characters images and stories that have captivated audiences around the world. How can we understand the appeal of Disney products What is it about the Disney phenomenon that attracts so many children as well as adults In this updated second edition with new examples provided throughout Janet Wasko examines the processes by which the Disney company one of the largest media and entertainment corporations in the world continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twentyfirst century examines the content of Disneyampamp39s classic and more recent films cartoons and TV programs and discusses how they are produced considering how some of the same techniques have been applied to the Disney theme parks.