From Authors Used To Operating Between The Commercial, Public And Independent Sectors Of The Mixed Cultural Economy, Understanding Creative Business Bridges The Gap Between Creative Practice And Mainstream Business Organisation, Entrepreneurship And Management. Using Stories, Case Studies And Exercises It Discusses The Positioning Of Creative Practice Within Professional And Business Development, Cultural Policy-making And The Wider Cultural Economy, And Suggests What The Broader Field Of Business And Management Studies Can Learn From The Informal Structure And Working Practices Of Creative Industries Networks. Consideration Is Given To How Ethical And Moral Value Orientations Animate Creative Practice And How They Play Into The Wider Debate About Social Responsibilities Within Business And Public Policy.