Tourism and Hotel Development in China

Examine the reasons for the rapid growth of Chinaâs tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants researchers and tourist organizations this insightful book tracks the unique circumstances that sparked the growth of Chinaâs tourism and hotel industry from a political diplomatic activity to a burgeoning economic industry. The book includes background information on geography culture history politics and economics and examines the evolution of tourism policies inbound vs. outbound travel hotel operations and trends and the Chinese governmentâs role in developing tourism. China may be a latecomer to international tourism development but visitors have made it one of the worldâs top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened Chinaâs doors to the outside world inbound tourism has played a significant role in building a national economy. And the increase in disposable income among Chinaâs citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism international hotel development trends and their influence on Chinaâs hotel industry related human resources issues travel services the development of hotel chains in China compensation and incentive management and the future of Chinaâs tourism and hotel industry. Topics examined in Tourism and Hotel Development in China include: travel and tourism pre-and post-1949 the Asia market the intercontinental market international tourism in different regions of China popular urban tourist destinations in China approved outbound destinations outbound travel to Hong Kong challenges facing travel services local protectionism travel agencies hotel franchising foreign vs. local hotel chains outsourcing and much more Tourism and Hotel Development in China: From Political to Economic Success follows the journey of Chinaâs tourism industry from a public relations vehicle restricted by the economy and controlled by the government to an important source of commerce for a country whose national economy was nearly on the verge of collapse. . Language: English