Since 1970With FluorideAnticavity ToothpasteGluten FreeHalal 6 Benefits Fights cavitiesStrengthens enamelPromotes remineralizationFights tartar buildupFreshens breathWhitens teeth* What makes a product natural and good? At Tom's it includes how we make it. No animal testing or animal ingredients.We share every ingredient, its purpose, and its source.Sustainable practices are a priority in every aspect of our business.No artificial colors, flavors, fragrance, or preservatives. What's Inside Matters We've been making safe and effective natural personal care products for you and your family since 1970 It all started when Tom and Kate Chappell moved to Maine.They couldn't find natural products for their children that supported their healthy Lifestyle, so they made their own. This passion and pioneering spirit lives on at Tom's of Maine today. Our Stewardship Model, with standards for natural, sustainable, and responsible, guides every decision we make about our ingredients, processing and packaging. Comprised of biodegradable ingredients, mineral-derived ingredients, and water. Use: Helps protect against cavities. *With regular brushing **Wintergreen oil and other natural flavor †By removing surface stains vs. regular fluoride toothpaste