A book about power apprenticeship and succession in the first family of mediaAn heir apparent to the first global media dynasty Lachlan Murdoch has been waiting to run his father Ruperts empire all his life. In this riveting first biography of a littleunderstood but hugely influential figure acclaimed journalist Paddy Manning asks can the dutiful son hang onto the empire or will the third generation of Murdoch moguls prove the lastDespite a life in the spotlight Lachlanamp8217s personality politics and business acumen remain enigmatic. Is he the ultraconservative ideologue media reports maintain or a freethinking libertarian as some friends suggestamp10After emerging victorious from the Murdoch familyamp8217s turbulent succession wars Lachlan is stepping up at a time of unprecedented instability. What can we expect from his time at the helm and does he have what it takes to chart a future for this centuryold company This is a book about the good the bad and the ugly of the global media world and about America in the age of Trump and Murdoch. It is a book about power apprenticeship and succession.