How do you build successful professional connections with colleagues from Mexico While most books focus simply on how to avoid common communication mistakes this book leads its readers to an understanding of how to succeed and thrive within the three cultures Mexico the US and Canada. Kelm HernandezPozas and Victor present a set of practical guidelines for communicating professionally with Mexicans both in Mexico and abroad providing many photographs as examples. The Seven Keys to Communicating in Mexico follows the model of presenting key cultural concepts used in the earlier books by Kelm and Victor on Brazil and with Haru Yamada on Japan. Olivia HernandezPozas Orlando Kelm and David Victor wellrespected research professors and seasoned crosscultural trainers for businesspeople guide readers through Mexican culture using Victors LESCANT Model an acronym representing seven key crosscultural communication areas Language Environment Social Organization Contexting Authority Nonverbal Behavior and Time. Each chapter addresses one of these topics and demonstrates how to evaluate the differences among Mexican US and Canadian cultures. In the final chapter the authors bring all of these cultural interactions together with a sample case study about business interactions between Mexicans and North Americans. The case study includes additional observations from North American and Mexican business professionals who offer related suggestions and recommendations.