The Role Of Emotions In Preventative Health Communication by Jessica Gall Myrick Paperback Book

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The Role Of Emotions In Preventative Health Communication by Jessica Gall Myrick Paperback Book

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The Role Of Emotions In Preventative Health Communication by Jessica Gall Myrick Paperback Book

The Role Of Emotions In Preventative Health Communication by Jessica Gall Myrick Paperback Book

  • Brand: Unbranded
Price: $139.00
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$139.00
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Description

The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and healthrelated media effects research Myrick identifies nine emotionsampampmdashfear guilt anger sadness humor pride interest hope and elevationampampmdashand discusses the roles these emotions play in health campaigns health journalism health information seeking and eHealth.
  • Brand: Unbranded
  • Category: Science, Medicine & Nature
  • Format: Hardback
  • Language: English
  • Publication Date: 2015-17-09
  • Publisher / Label: Bloomsbury Publishin
  • Author: Jessica Gall Myrick
  • Number of Pages: 312
  • Fruugo ID: 322289935-714593651
  • ISBN: 9780739191477

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