The Choice Factory by Richard Shotton Paperback

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The Choice Factory by Richard Shotton Paperback

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The Choice Factory by Richard Shotton Paperback

The Choice Factory by Richard Shotton Paperback

  • Brand: Unbranded
Price: $18.95
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$18.95
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The Choice Factory by Richard Shotton Paperback

Before you can influence decisions you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect charm pricing to the curse of knowledge the science of behavioural economics has never been easier to apply to marketing.
  • Brand: Unbranded
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publisher / Label: Harriman House Publi
  • Author: Richard Shotton
  • Number of Pages: 220
  • Fruugo ID: 39939296-81879593
  • ISBN: 9780857196095

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