The Business of Aspiration by Ana Andjelic

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The Business of Aspiration by Ana Andjelic

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The Business of Aspiration is about how consumers shifting status symbols affect business and brand strategy. These changing status symbols like taste aesthetic innovation curation or environmentalism create the modern aspirational economy. In the traditional economy consumers signaled their status through collecting commodities Instagram followers airline miles and busy backtoback schedules. By contrast in the aspirational economy consumers increasingly convey status through collect
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Author: Ana Andjelic
  • Format: Paperback softback
  • Language: English
  • Number of Pages: 94
  • Publication Date: 2020-10-27
  • Publisher / Label: Taylor & Francis Ltd

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