The Business of Aspiration by Andjelic & Ana

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The Business of Aspiration by Andjelic & Ana

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The Business of Aspiration is about how consumers shifting status symbols affect business and brand strategy. These changing status symbols like taste aesthetic innovation curation or environmentalism create the modern aspirational economy. In the traditional economy consumers signaled their status through collecting commodities Instagram followers airline miles and busy backtoback schedules. By contrast in the aspirational economy consumers increasingly convey status through collect

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Brand Unbranded
Category Business, Finance & Law
Author Andjelic & Ana
Format Paperback softback
Language English
Number of Pages 94
Publication Date 2020-10-27
Publisher / Label Taylor & Francis Ltd
Fruugo ID 51831306-104313331
ISBN 9780367554408
Retailer VRN GB160565025