The Advertising Concept Book by Pete Barry Hardback Book

$30.95
+ $24.99 Shipping

The Advertising Concept Book by Pete Barry Hardback Book

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The Advertising Concept Book by Pete Barry Hardback Book

The Advertising Concept Book by Pete Barry Hardback Book

  • Brand: Unbranded
Price: $30.95
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$30.95
+ $24.99 Shipping

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Description

The Advertising Concept Book by Pete Barry Hardback Book

Inclding chapters on interactive advertising and integrated advertising this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publisher / Label: Thames &amp Hudson L
  • Author: Pete Barry
  • Number of Pages: 320
  • Fruugo ID: 39869293-81809719
  • ISBN: 9780500518984

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