Strategic Management In The Media by Kung Lucy
With the media industries facing unprecedented change and challenge from top to bottom never has it been more vital to understand the elements of strategy and how they apply to media organizations. This new edition of Strategic Management in the Media: *Shows innovation disruption and strategic adaptation in action with a stronger focus on a case-based approach. *Takes readers deep into case studies on BuzzFeed The Guardian Netflix the New York Times and the BBC. *Explains strategic theory and concepts with insight and clarity. *Shows the reader how to understand change and decision-making within media organizations. Lucy Kung has again given us the essential guide to change and management in the media industries. This is the ideal text for students of media studies media economics and media management.