Strategic Management A Competitive Adv by David Fred R. David Forest R.
For courses in strategy. A Practical Skills-oriented Approach to Strategic Management In today's economy gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts and added exercises and review questions. MyManagementLab not included. Students if MyManagementLab is a recommended/mandatory component of the course please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors contact your Pearson representative for more information. MyManagementLab is an online homework tutorial and assessment product designed to personalize learning and improve results. With a wide range of interactive engaging and assignable activities students are encouraged to actively learn and retain tough course concepts.