Strategic Brand Management And Development by Sotiris T. Lalaounis Paperback Book

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Strategic Brand Management And Development by Sotiris T. Lalaounis Paperback Book

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Strategic Brand Management And Development by Sotiris T. Lalaounis Paperback Book

Strategic Brand Management And Development by Sotiris T. Lalaounis Paperback Book

  • Brand: Unbranded
Price: $79.00
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$79.00
+ $18.49 Shipping

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Description

This book explores how organisations can design brand identities develop brand marketing programmes measure brand performance and sustain brand equity combining psychological sociological cultural and management perspectives. It provides numerous examples which contextualise theory.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2020-31-12
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Sotiris T. Lalaounis
  • Number of Pages: 370
  • Fruugo ID: 322253765-714544915
  • ISBN: 9780367338756

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