A lightweight, soft cloth tape measure designed for accurate, everyday body and clothing measurements. Compact and easy to carry, it makes measuring faster and less errorprone whether you're sewing, fitting, or tracking progress. Key benefits Portable and compact: Lightweight design fits a sewing kit, purse, or drawer so you can measure on the go and store it without taking up space. Clear, precise readings: contrast markings provide straightforward measurements for reliable results every time. Versatile use: Soft, flexible cloth construction conforms to the body and fabric, ideal for clothing, tailoring and measurements. Userfriendly design: Bright color and measurements printed on both sides improve visibility and reduce flipping, speeding up routine tasks. How it solves common problems Eliminates awkward measuring: The soft tape hugs curves for accurate waist, bust, hip and sleeve measurements without bunching or gaps. Speeds fitting and alterations: Clear markings and doublesided printing minimize remeasuring and mistakes when making or altering garments. Supports health and fitness tracking: Portable and easy to use for quick waist or body checks at home or on the move. Typical applications Tailoring and sewing: Take consistent body and fabric measurements for pattern making, hemming and alterations. Clothing shopping and fitting: Measure clothing size and compare with size charts for better online or instore purchases. Fitness and wellness: Track waist circumference and other body measurements over time. Product notes Soft cloth material for flexible, comfortable measuring. Measurements printed on both sides for faster reading. Lightweight, compact and easy to store or carry.