How the transformation of social media platforms and userexperience have redefined the entertainment industry In a little over a decade competing social media platforms including YouTube Facebook and Snapchat have given rise to a new creative industry social media entertainment. Operating at the intersection of the entertainment and interactivity communication and content industries social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the centurylong model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators their fans and subscribers.