Shopper Behavior At The Point Of Purchase by Toni Schmidt Hardback Book

$69.00
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Shopper Behavior At The Point Of Purchase by Toni Schmidt Hardback Book

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Shopper Behavior At The Point Of Purchase by Toni Schmidt Hardback Book

Shopper Behavior At The Point Of Purchase by Toni Schmidt Hardback Book

  • Brand: Unbranded
Price: $69.00
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$69.00
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Shopper Behavior At The Point Of Purchase by Toni Schmidt Hardback Book

The book explores two central aspects of shopper behavior at the POP based on an eyetracking fieldexperiment decisionmaking and how it is affected by in and outofstore factors and postdecision choice satisfaction. Results show that retailers have less influence on instore decisionmaking than manufacturers despite controlling the POP.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publisher / Label: Peter Lang AG
  • Author: Toni Schmidt
  • Number of Pages: 120
  • Fruugo ID: 256087054-557045262
  • ISBN: 9783631674949

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