Established 1912W/Shea Butter, Peppermint & Apple Cider VinegarNourish & Renew Natural, Chemically Processed, or Heat Styled HairMade With Fair Trade Shea ButterColor SafeNo ParabensNo PhthalatesNo Mineral OilNo Animal TestingNo PetrolatumCruelty FreeCertified B CorporationFamily OwnedOur SheaMoisture Promise - Ethically Traded - Sustainably Produced Our Story SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities. This deep conditioning masque restores strength and resilience to damaged, brittle or chemically processed hair. Perfect for those who regularly color, straighten, relax or heat style their hair, as well as wear kinky, curly or wavy natural styles. Formulated with Jamaican Black Castor oil and Fair Trade Shea Butter, this masque helps to leave hair soft, manageable, and shiny. Jamaican Black Castor Oil Fair Trade Shea Butter Peppermint Tested on our family for generations. Never on animals.