With Shea Butter, Peppermint & Apple Cider VinegarCleanse & NourishNatural, Chemically Processed, or Heat Styled HairMade with Fair Trade Shea ButterSulfate Free & Color SafeCruelty FreeEthically Traded - Sustainably ProducedCertified B CorporationFamily FoundedTested on Our Family For Generations. Never on Animals.Jamaican Black Castor Oil Fair Trade Shea ButterPeppermint Formulated with: No SulfatesNo ParabensNo PhthalatesNo Mineral OilNo Animal TestingNo Petrolatum Our Story SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities. This sulfate-free, clarifying shampoo removes buildup while infusing hair with nourishing moisture. Perfect for those who regularly color, straighten, relax or heat style their hair, as well as wear kinky, curly or wavy natural styles. Formulated with Jamaican Black Castor Oil and Fair Trade Shea Butter, this shampoo helps condition damaged or chemically processed hair to reduce breakage.** **When used with strengthen & restore conditioner.