Service Management And Marketing by Gronroos, Christian Swedish School of Economics, Helsinki Paperback

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Service Management And Marketing by Gronroos, Christian Swedish School of Economics, Helsinki Paperback

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Service Management And Marketing by Gronroos, Christian Swedish School of Economics, Helsinki Paperback

Service Management And Marketing by Gronroos, Christian Swedish School of Economics, Helsinki Paperback

  • Brand: Unbranded
Price: $94.00
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$94.00
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Service Management And Marketing by Gronroos, Christian Swedish School of Economics, Helsinki Paperback

This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: John Wiley &amp Sons
  • Author: Gronroos | Christia
  • Number of Pages: 544
  • Fruugo ID: 40434399-82542754
  • ISBN: 9781118921449

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