9 out of 10 Dentist' Recommended Brand 1 Dentist Recommended Brand for Strengthening & Protecting Enamel†Toothpaste for Sensitive Teeth and Cavity Prevention Strengthens and Re-Hardens Enamel Protects Against The Effects of Acid Erosion*Multi-Action - Acid Protection Formula Wine Acids Fruit Acids Soda Acids Brushing twice a day with ProNamel helps to: Protect enamel against the effects of acid erosionRestore natural whiteness Clean effectively and freshen breathProvide cavity protection Maintain healthy teeth ProNamel is also suitable for people with sensitive teethHelp protect your enamel against the effects of acid erosion. Dentists have reported a growing dental health concern due to changing modern diets: 'acid erosion'. Even teeth without cavities can be affected. *Acids in everyday food such as some fruit and acidic drinks, like orange juice and wine, can dissolve minerals from our teeth, softening the enamel surface which is then more easily worn away. As the enamel becomes thinner, teeth can become visibly less white, weaker and sensitive. SENSODYNE PRONAMEL Gentle Whitening toothpaste is formulated to help protect against the effects of acid erosion and also gently, yet effectively remove stains, helping restore teeth to their natural whiteness. As it contains fluoride it also provides the benefits of a regular toothpaste. 1 Dentist Recommended Brand For Strengthening and Protecting Enamel† †Dentists have been recommending Sensodyne for the past 20 years. ProNamel is from the makers of Sensodyne and is highly recommended by dentists Brushing twice a day with ProNamel toothpaste strengthens enamel and protects against future acid attacks. And, since ProNamel toothpaste has fluoride it helps protect against cavities too. Uses: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact. Aids in the prevention of dental cavities.