Winner of the Financial Times Business Book of the Year AwardAbsolutely outstanding Tim Harford author of The Undercover EconomistA masterclass Angela Duckworth author of GritExcellent Andrew Hill Financial TimesWe used to think of failure as a problem to be avoided at all costs. Now were often told that failure is desirable that we must fail fast fail often. The trouble is neither approach distinguishes the good failures from the bad. As a result we miss the opportunity to fail well.Here Amy Edmondson the worlds most influential organisational psychologist reveals how we get failure wrong and how to get it right. Drawing on four decades of research into the worlds most effective teams she unveils the three archetypes of failure basic complex and intelligent and explains how to harness the revolutionary potential of the good ones and eliminate the bad. Along the way she poses a simple provocative question What if it is only by learning to fail that we can hope to truly succeedLays out a clearer path about how to stop avoiding failure and take smarter risks. Books of the Year Financial Times