Lucens Umbria Revitalizing Anti-Yellow Shampoo is ideal for those looking for a cleansing shampoo that not only cleanses hair but also deeply restructures and nourishes. Formulated to strengthen each individual strand, it provides intense shine and a fresh, toning effect, ideal for combating yellow tones in light hair. Lucens Revitalizing Anti-Yellow Shampoo is enriched with purple pigments that neutralize yellow tones in a single wash. Cleanses through restructuring, nourishes and strengthens hair, giving elasticity and silkiness. 95% ingredients of natural origin. With organic essential oils, it gives shine and creates a cool reflection. Thanks to its targeted effect, it makes hair more supple and gives it a silky softness. Developed for those who want to maintain a bright, neutral color, this treatment not only reduces unwanted warm tones but also adds shine and silkiness and visibly improves hair's strength and structure. Suitable for those who desire a fresh, long-lasting color, it's perfect for treated or naturally light hair and offers professional results even at home. Its innovative formula combines ingredients that deeply nourish the hair and give it a healthy appearance, leaving it silky and incredibly shiny. 1-2 times a week, to neutralize and refresh the tone. For maximum effect: Apply the shampoo to damp hair, leave on for 2-3 minutes, rinse well, and apply a nourishing treatment. Alternate with a mild shampoo to avoid over-saturating the hair with pigment. For external use. Keep out of reach of small children. Store in a cool, dry place. ICEA VEGAN Certified (Institute for Environmental and Ethical Certification, Italy)