Rethinking Communication In Social Business by Craig E. Mattson Paperback Book

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Rethinking Communication In Social Business by Craig E. Mattson Paperback Book

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Rethinking Communication In Social Business by Craig E. Mattson Paperback Book

Rethinking Communication In Social Business by Craig E. Mattson Paperback Book

  • Brand: Unbranded
Price: $45.95
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$45.95
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Description

This book argues that social business in order to sustain its vital distinctiveness in democratic societies must shift from an informative to a performative model of communication especially regarding organizational storytelling awarenessraising and social problemsolving.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Publication Date: 2021-19-04
  • Publisher / Label: Bloomsbury Publishin
  • Author: Craig E. Mattson
  • Number of Pages: 210
  • Fruugo ID: 330403280-729129428
  • ISBN: 9781498555920

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