Rethinking Children as Consumers

Children are significant consumers of services such as health welfare educational institutions and the environment. Alongside this the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on childrenâs power status and citizenship issues it considers the wider implications of how consumerism impacts on childrenâs health well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students researchers practitioners and policy makers who are interested in the topic of consumerism across early childhood childhood youth and society. . Language: English