Redefining Global Strategy With A New Preface by Pankaj Ghemawat Hardback Book

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Redefining Global Strategy With A New Preface by Pankaj Ghemawat Hardback Book

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Redefining Global Strategy With A New Preface by Pankaj Ghemawat Hardback Book

Redefining Global Strategy With A New Preface by Pankaj Ghemawat Hardback Book

  • Brand: Unbranded
Price: $28.95
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Redefining Global Strategy With A New Preface by Pankaj Ghemawat Hardback Book

New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publisher / Label: Harvard Business Rev
  • Author: Pankaj Ghemawat
  • Number of Pages: 288
  • Fruugo ID: 449673251-946557184
  • ISBN: 9781633696068

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