Price Management Strategy Analysis Decision Implementation - Hermann Simon

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Price Management Strategy Analysis Decision Implementation - Hermann Simon

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Price Management Strategy Analysis Decision Implementation - Hermann Simon

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Description

Price Management Strategy Analysis Decision Implementation - Hermann Simon

In This Book, The World's Foremost Experts On Pricing Integrate Theoretical Rigor And Practical Application To Present A Comprehensive Resource That Covers All Areas Of The Field. This Volume Brings Together Quantitative And Qualitative Approaches And Highlights The Most Current Innovations In Theory And Practice. Going Beyond The Traditional Constraints Of Price Theory And Price Policy, The Authors Coined The Term Price Management To Represent A Holistic Approach To Pricing Strategy And Tactical Implementation.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardcover
  • Language: English
  • Publication Date: 2018-12-20
  • Publisher / Label: Springer Nature B.V
  • Author: Hermann Simon
  • Number of Pages: 578
  • Fruugo ID: 469773200-983728109
  • ISBN: 9783319994550

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