Price Elasticity Paperback Book

$79.00
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Price Elasticity Paperback Book

  • Brand: Unbranded
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Price Elasticity Paperback Book

Price Elasticity Paperback Book

  • Brand: Unbranded
Price: $79.00
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$79.00
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Description

Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need the research objective is to gain a comprehensive understanding in two areas the magnitude of price elasticity and the determinants of price elasticity.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2014-28-10
  • Publisher / Label: Peter Lang Group AG
  • Number of Pages: 204
  • Fruugo ID: 322485461-714830121
  • ISBN: 9783631647059

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