Persuasion

Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative international and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines â psychology philosophy negotiations decision-making logic law and economics among others â from esteemed experts around the world. Persuasion provides a series of short simple-to-use intellectual tools to go above and beyond merely describing what to thinkâ but how to think in a persuasion influence and negotiation context âacross a diverse array of disciplines sectors and situations from boardrooms to classrooms for the twenty-first century. . Language: English