Nostalgic Branding In The Toy Industry by Magdalena GreboszKrawczyk Hardback Book

$94.00
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Nostalgic Branding In The Toy Industry by Magdalena GreboszKrawczyk Hardback Book

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Nostalgic Branding In The Toy Industry by Magdalena GreboszKrawczyk Hardback Book

Nostalgic Branding In The Toy Industry by Magdalena GreboszKrawczyk Hardback Book

  • Brand: Unbranded
Price: $94.00
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$94.00
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Nostalgic Branding In The Toy Industry by Magdalena GreboszKrawczyk Hardback Book

This book explores the essence of nostalgic branding by presenting the concept of nostalgia analysing nostalgic attitudes and consumer behaviour and illustrating how to position nostalgic brands using the toy market as an example.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publisher / Label: Taylor &amp Francis
  • Author: Magdalena GreboszKra
  • Number of Pages: 134
  • Fruugo ID: 435175859-912816809
  • ISBN: 9781032997995

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