Professor Patrick Georges is a neurosurgeon with a passion for improving management and business organization through the development of the concept of organizational intelligence. He is the author of several works including The Six-Figure Manager (published by Kogan Page). Professor Anne-Sophie Bayle-Tourtoulou has taught marketing across several programs of the HEC Group for many years with a focus on the retail sector. She has worked on various projects in this sector including product ranges retailers' own brands pricing and promotional policies. Professor Michel Badoc has taught marketing for many years mostly at the institutions within the HEC Group but also schools such as the CESB and ENASS. He also develops appraisal and consultancy activities for companies in Europe and North America. Language: English