Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of âModel Workersâ for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context the use of these individuals continues to thrive and although the messages they promote have largely changed their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in Chinaâs recent history and served to embody the Partyâs vision of the ideal Chinese citizen as they attempted to reshape the nation following a âCentury of Humiliationâ a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters cinema and translations of related propaganda material to explore the extent of the influence of the Model Worker as a concept on both propaganda and national policy. . Language: English