Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author an experienced cultural marketing educator provides sector-contextual understanding to illuminate the field by: â taking a strategic approach to developing marketing plans; â bringing together strategic planning market research goal setting and marketing theory and practice; â explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative cultural and arts marketing worldwide. . Language: English