Marketing Lessons From The Grateful Dead by Brian Halligan Paperback Book

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Marketing Lessons From The Grateful Dead by Brian Halligan Paperback Book

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Marketing Lessons From The Grateful Dead by Brian Halligan Paperback Book

Marketing Lessons From The Grateful Dead by Brian Halligan Paperback Book

  • Brand: Unbranded
Price: $20.95
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$20.95
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Description

The Grateful Deadrock legends marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes they built a mailing list and sold concert tickets directly to fans and they built their business model on live concerts not album sales.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2010-08-20
  • Publisher / Label: John Wiley & Sons In
  • Author: Brian Halligan
  • Number of Pages: 192
  • Fruugo ID: 322265371-714560718
  • ISBN: 9780470900529

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