Marketing Financial Services

$139.00
+ $28.99 Shipping

Marketing Financial Services

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Marketing Financial Services

$139.00

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Marketing Financial Services

Within A Practical Business Context Of The Changing, Competitive Climate, This Book Details The Implications For Marketing Strategy. Chapters Cover Topics Such As Credit Cards And Customer Care, While Several Relevant Case Studies Have Also Been Added. Combining Analysis Of Principles, Concepts And Techniques With Sound Practical Advice, 'marketing Financial Services' Is Ideal For Students On Degree And Postgraduate Courses, Including Chartered Institute Of Bankers.
  • Fruugo ID: 547234029-1105150616
  • ISBN: 9780750622479
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  • STANDARD: $28.99 - Delivery between Wed 11 November 2026–Mon 16 November 2026

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