Marketing Financial Services

$119.00
+ $9.99 Shipping
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Marketing Financial Services

Marketing Financial Services

  • Brand: Unbranded
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Marketing Financial Services

  • Brand: Unbranded

$119.00

In stock
+ $9.99 Shipping
Taxes calculated at checkout

14-Day Returns Policy

Sold by:

$119.00

In stock
+ $9.99 Shipping
Taxes calculated at checkout

14-Day Returns Policy

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Description

Marketing Financial Services

Within a practical business context of the changing competitive climate this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care while several relevant case studies have also been added. Combining analysis of principles concepts and techniques with sound practical advice 'Marketing Financial Services' is ideal for students on degree and postgraduate courses including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. Language: English
  • Brand: Unbranded
  • Category: Computing & Internet
  • Artist: Mike Wright
  • Format: Paperback
  • Language: English
  • Publication Date: 1995/10/20
  • Publisher / Label: Taylor & Francis
  • Number of Pages: 416
  • Fruugo ID: 337476226-741114176
  • ISBN: 9780750622479

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  • STANDARD: $9.99 - Delivery between Mon 02 February 2026–Thu 05 February 2026

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