Marketing Financial Services - Mike Wright

$129.00
+ $21.99 Shipping

Marketing Financial Services - Mike Wright

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Marketing Financial Services - Mike Wright

$129.00

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  • Brand: Unbranded
Product details

Product details

Marketing Financial Services - Mike Wright

Within A Practical Business Context Of The Changing, Competitive Climate, This Book Details The Implications For Marketing Strategy. It Includes Chapters Which Cover Topics Such As Credit Cards And Customer Care. Combining Analysis Of Principles, Concepts And Techniques With Advice, It Is Useful For Students On Degree And Postgraduate Courses.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 1995-10-20
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Mike Wright
  • Number of Pages: 422
  • Fruugo ID: 469627919-983581501
  • ISBN: 9780750622479
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