Managing Product Innovation

$219.00
+ $14.49 Shipping

Managing Product Innovation

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Managing Product Innovation

$219.00

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  • Brand: Unbranded
Product details

Product details

Managing Product Innovation

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies. Language: English
  • Brand: Unbranded
  • Category: Society & Politics
  • Artist: Woodside Arch G.
  • Format: Hardback
  • Language: English
  • Publication Date: 2005/02/22
  • Publisher / Label: Jai Press Inc.
  • Number of Pages: 796
  • Fruugo ID: 338005413-741666400
  • ISBN: 9780762311590
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