Enjoy a clean sweep for oily or dirty hair and scalp, with this Pure Resource Shampoo. It is a purifying aqua crystal formulation, incorporating Citramine and Vitamin E. The formula lifts residue and product build-up and rinses away hard-water residues. This multi-tasking shampoo leaves the scalp feeling clean, the hair feeling nourished and protected. You can use it as your daily shampoo or an occasional treat. Ideal men's shampoo for removing product build-up.Apply evenly to towel-dried hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately.For best results, use in conjunction with: Serie Expert Vitamino Colour Conditioner.Directions for use:Distribute L'Oréal Professionnel Serie Expert Pure Resource Shampoo evenly through wet hair and lather. Rinse thoroughly. Repeat the process if necessary. Use daily or as a weekly treatment.