Lights Camera Campaign Paperback Book

$42.95
+ $14.99 Shipping

Lights Camera Campaign Paperback Book

  • Brand: Unbranded
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Lights Camera Campaign Paperback Book

Lights Camera Campaign Paperback Book

  • Brand: Unbranded
Price: $42.95
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$42.95
+ $14.99 Shipping

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Description

Television sets the tone for American political advertising through paid advertisements the nightly news and even latenight talk shows. This anthology explores the reality of political advertising in the media the impact of negative ads what constitutes a good ad new strategies ads for specific audiences different ethnic groups and campaigns such as that of Arnold Schwarzenegger in California advertising for ballot initiatives and examines the role of the news in political campaigns as well as that of politics as entertainment on latenight television. This book will be useful in classes in media and politics campaigns and elections and politics and popular culture.
  • Brand: Unbranded
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publication Date: 2004-10-11
  • Publisher / Label: Peter Lang Publishin
  • Author: Peter Lang Publishin
  • Fruugo ID: 225567259-481421961
  • ISBN: 9780820468310

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