Lateral Marketing by Philip Kotler Paperback Book

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Lateral Marketing by Philip Kotler Paperback Book

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Lateral Marketing by Philip Kotler Paperback Book

Lateral Marketing by Philip Kotler Paperback Book

  • Brand: Unbranded
Price: $36.95
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$36.95
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Description

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler the widely acknowledged father of modern marketing and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and 70s have worked too well.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2003-25-08
  • Publisher / Label: John Wiley & Sons
  • Author: Philip Kotler
  • Fruugo ID: 209660141-446961292
  • ISBN: 9780471455165

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