Premiering in September of 2006 the weekly NBC television series Heroes was an immediate commercial and critical hit lasting four successful seasons. Heroes follows a group of interrelated characters who discover they have superhuman powers with each successive episode exploring how these people react to and utilize their powers for good or for evil. This collection of essays explores a variety of issues surrounding Heroes examining the series content marketing and reception. Also investigated is the shows fusion of cult and mainstream elements of television analyzing its ability to combine socalled lowbrow elements comic books and superheroes with a highquality television form prizing such factors as moral ambiguity and depth of characterizationand what this blending process suggests about the current hybrid state of genre television and about the medium as a whole.