International Marketing Strategy: Analysis Development and Implementation (Paperback) by Kenyon Dr. Alexandra Lowe Robin Doole Isobel
|Brand||Cengage Learning Emea|
|Author||Dr. Alexandra Kenyon Robin Lowe Isobel Doole|
|Number of Pages||491 pages|
|Publisher / Label||Cengage Learning EMEA|
|Size||19.80 cm x 2.20 cm x 2.20 cm|
Now in its seventh edition this popular textbook has been developed to help students learn understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.