International Business Environment 4e

In This Versatile And Engaging Textbook The Authors Integrate Diverse, Global Examples With Coverage Of All Key Topics To Produce The Most Practical And Multi-perspective International Business Environment Textbook. Case Studies On Google, Oxfam, And Netflix, As Well As Coverage Of The Latest Developments In Globalization, Trumps Presidency, And Emerging Markets Showcase The Realities Of Business Today And Ensure Students Have The Grounding They Need To Effectively Explore And Analyse The Issues Facing Organizations Globally. Students Are Supported In Their Learning With Chapter Summaries, Diagrams, And A Comprehensive Glossary, But Also Challenged By Counterpoint Boxes, Learning Tasks, And Review Questions In Every Chapter, Encouraging Critical Thinking And Research Skills.