Influence Economy - Sytch, Maxim

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Influence Economy - Sytch, Maxim

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Influence Economy - Sytch, Maxim
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Influence Economy - Sytch, Maxim

What Shapes A Buyers Needs And Wants? In The Influence Economy, Maxim Sytch Explores The Influences That Nudge Buyers Toward Questionable Decisions And Consumption, Revealing How Professional Services--consulting, Marketing, Banking, And Legal Firms--create Demand For Unnecessary And Potentially Harmful Products And Services. Such Supplier-induced Demand Can Take Many Forms, Including Superfluous Reorganizations, Frivolous Lawsuits, And Ill-conceived Acquisitions.
  • Brand: Unbranded
  • Category: Reference
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-04-23
  • Publisher / Label: Oxford University Press Inc
  • Author: Sytch | Maxim
  • Number of Pages: 320
  • Fruugo ID: 469556351-983509915
  • ISBN: 9780197665152
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