Gently Exfoliates & Naturally WhitensTriple Action Infused With Elderberry + C + E SLS & Fluoride FreeW/HydroxyapatiteCertified B CorporationEveryday Immune Support, Remineralizing, WhiteningBPA FreeToxin FreeSLS FreeWoman OwnedPETA Cruelty Free and VeganRevitalize Your Daily Routine with a Radiant Smile Our toothpaste features Elderberry extract, Vitamin C, and E to support oral health. Plus, our vegan formula incorporates Hydroxyapatite, believed to contribute to enamel remineralization, and Himalayan Pink Salt, known for its 80+ minerals to help against inflammation and bacteria Hydroxyapatite Naturally occurring, 97% Hydroxyapatite makes up 97% of our tooth enamel and scientifically proven to whiten, strengthen, and protect teeth without fluoride. Everyday Better Experience RADIUS®: A B-Corp certified, sustain- able oral care brand. Elevate your daily routine with earth-friendly products from a woman- owned, family-run company.  Our US-based factory crafts sustainable toothbrushes, toothpaste, and more. Your mouth and the environment deserve better. Join our mission for Better Cleaning and a Better World.  Did you know: "Elderberry contains antioxidants and vitamins that help keep your immune system strong and allow you to better fight off infections, such as common viruses like the cold or flu."  -Paracelsus, Father of Pharmacology, 1493-1541