Igora Royal Permanent Color Creme 10-0. The product benefits: maximum performance, up to 100% white hair coverage, ultimate color retention, intense color vibrancy, perfect color equalisation – even on porous hair, clearest (lifting shades with advanced care), absolute true-to-tuft results Schwarzkopf Professional's heritage color brand Igora Royal brings to the people True Color in High Definition with uncompromising coverage and unbeatable retention. Developed with colorists for colorists Igora Royal lets the creativity run free providing you with the tools to transform imagination into reality, with true-to-swatch color results for ultimate reliability – even under the most challenging conditions. Explore the portfolio of permanent color of Igora Royal, developed to provide a solution to everyday salon requirements from specific client needs such as total coverage and increased scalp comfort to satisfying the most creative colorist with over 110 beautiful, intermixable shades to choose from.